‘Tis the gift to be simple

I have spent well over 30 years as a graphic designer and photographer. My clients would bring me piles of unorganized stuff. Their stuff. And I saw it as my primary job to organize, distill and make sense out of this stuff so that whoever viewed the project I was working on could understand my client’s message. In other words: to simplify.

As communicators and presenters our primary task is to take a huge universe of information, pull out the critical parts, maybe combine them in a way that has not been done before and deliver this simply and effectively to our audience. To take the complex and make it understandable. To make it simple, like Einstein. It’s easy to make things complex but it requires mastery to make things simple.

“Everything deep is also simple and can be reproduced simply…” – Albert Schweitzer