They Googled you…

It may be safe to assume that the first place anyone looks to find out anything about you is the web and your web site. If they heard of you through a referral, read an article, or even saw you live, they will probably go to the web to get any additional information. Your fans will want to learn more about the details of you or your message. They may want to understand your positions or advice on a deeper level. Your potential clients will want to know if you are for real — a serious contenter for their audience. Are you worth their risking their dollars and reputation on you?

They will Google you and, boom, there they are on your home page. What do they see?

Within the first seconds they will have a subliminal opinion. They will almost instantly have some idea where to place you on the continuum of presenters: are you Bob, The Used Car Salesman? or Sally Superstar Speaker — able to wow audiences from Bangor to Belize?

The benefits of having a first-class, engaging, up-to-date website are many but maybe the most critical is that so important first impression. Your top quality site sets the bar high. Your first-time viewer will make certain snap judgement decisions about you within seconds of pulling up your site. A well-designed, organized and up-to-date site will go a long way to establish your credibility at a high level. You will get rid of 90% of the “Is this guy any good?” doubts in their minds.

A well crafted, great looking site will whisper (or maybe even shout) to fans and prospects alike just how great you are. Now you just need to fill in the details.